Legal

Privacy Policy

Effective Date: March 27, 2026

Aura & Ounce ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website at auraandounce.com (the "Site").

By using our Site, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

Email Addresses (Waitlist)
If you submit your email address to join our waitlist or newsletter, we collect and store that address for the sole purpose of sending you updates about Aura & Ounce. We will never sell, rent, or share your email address with third parties for marketing purposes.

Automatically Collected Information
When you visit our Site, certain information may be collected automatically, including your browser type, device type, referring URL, pages visited, and general geographic region. This data is used in aggregate to improve the Site's performance and content.

2. Cookies & Affiliate Tracking

Our Site uses cookies to support affiliate tracking. When you click a product link on our Site, a small cookie may be placed in your browser by the affiliated retailer or affiliate network. This cookie allows us to receive a small commission if you make a purchase, at no additional cost to you.

Types of cookies we use or that may be set include:

• Affiliate cookies — set by third-party retailers (e.g., Amazon, brand websites) to track referral purchases
• Analytics cookies — used to understand how visitors interact with our Site (e.g., pages visited, time on site)
• Session cookies — temporary cookies that expire when you close your browser

You may disable cookies through your browser settings. Note that disabling cookies will not affect the content you see, but affiliate commissions may not be tracked.

3. Third-Party Links

Our Site contains links to third-party websites, including formula manufacturer websites and online retailers. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policy of any third-party site you visit.

4. How We Use Your Information

We use the information we collect to:

• Send waitlist and newsletter communications (email only, with your consent)
• Analyze site traffic and improve our content and user experience
• Maintain and operate our affiliate relationships

We do not use your personal information for automated decision-making or profiling.

5. Data Retention & Security

We retain your email address for as long as you remain subscribed to our communications. You may unsubscribe at any time by clicking the unsubscribe link in any email we send.

We take reasonable precautions to protect your information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Age Restriction

Our website and services are intended strictly for adults and parents. We do not knowingly collect personal information from children under the age of 13. If you believe we have inadvertently collected such information, please contact us so we can delete it immediately.

7. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Your continued use of the Site after changes are posted constitutes your acceptance of the revised policy.

8. Your Data Rights & Contact

You have the right to unsubscribe from our communications at any time by clicking the "unsubscribe" link in our emails. If you have any questions about this Privacy Policy or wish to have your data removed, please contact us at hello@auraandounce.com.